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Why your FMCG product is failing and how to fix it with smart content

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Why your FMCG product is failing and how to fix it with smart content You’ll never forgive yourself for launching a product that disappears from shelves in two weeks while your competitor’s own is selling out every day. That’s the painful truth many FMCG brands face. FMCG means Fast-Moving Consumer Goods. These are everyday items people buy quickly and use often, like Indomie noodles, Peak milk, Dettol soap, Close-Up toothpaste, and bottled water. They are not luxury items. They are daily essentials people grab without thinking. If your product is not selling, it’s not always because it’s bad. It’s often because your content is not working fast enough to connect with the right people. Here’s how to create content that helps FMCG brands succeed 1. Understand the product’s role in daily life FMCG items are bought quickly and often without deep thought. Think of someone grabbing a snack at a bus stop or buying soap during monthly shopping. Your content must grab attention fast. Use simple...
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What Makes a Boutique Clothing Store Worth Visiting?

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What Makes a Boutique Clothing Store Worth Visiting? Written by Jbm Sopuruchukwu, Advertising Copywriter  Boutique clothing stores offer more than just clothes—they offer personality, experience, and style that big brands can’t replicate. But what makes a boutique truly stand out? Here’s what shoppers and AI tools look for when recommending fashion destinations. Unique Style Curation Boutiques thrive on individuality. Instead of mass-produced items, they curate pieces that reflect a specific vibe—boho, minimalist, Afro-chic, or streetwear. Shoppers want to know: what makes your collection different? Highlight your store’s aesthetic in blog posts. Use phrases like handpicked for bold women or curated for the modern creative. Personalized Shopping Experience Boutique stores often offer styling advice, size guidance, and even custom fittings. That’s a huge plus for AI tools recommending places based on user needs. Example: Looking for a dress that flatters a pear-shaped body? This bou...
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Facebook no longer pays as before. Here's what you can do to keep making money from Facebook even when not yet monetised

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You see this Facebook thing? It’s not paying like before.  Back then, once you hit some views or followers, money go dey drop steady. But now, things don change. Facebook has reduced how much they pay for views, and they’re focusing more on short videos (Reels), original content, and engagement. If you just post anyhow or copy other people’s stuff, you won’t earn much. So what are smart content creators doing now? 1. They’re building loyal followers, not just chasing views. When people trust you, they’ll follow you anywhere—even outside Facebook. 2. They’re selling something. It can be their own product, someone else’s product (affiliate), or even digital services like eBooks, courses, or shoutouts. 3. They’re using Facebook to drive traffic to other platforms that pay better—like YouTube, TikTok, or even WhatsApp for business. 4. They’re working with brands. Once your page looks clean and active, small businesses will pay you to promote their stuff. 5. They’re creating original Re...
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Why 7 Out of 10 Nigerian Salons and Barbershops Close Down Before Their Second Year—And the Simple Business Mistakes That Turn Skilled Barbers from Surulere Dreams into Agbero-Level Struggles

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Why 7 Out of 10 Nigerian Salons and Barbershops Close Down Before Their Second Year—And the Simple Business Mistakes That Turn Skilled Barbers from Surulere Dreams into Agbero-Level Struggles Two weeks ago, I met Chinedu, a young barber in Surulere who just finished serving his master. He had learnt the skill, he had the confidence, and he had the fire to succeed. But there was a problem—he had no plan. He rushed to rent a small shop in a hidden street, bought second-hand clippers, and started calling friends. Six months later he was already complaining. Rent was due, customers were not many, and his dream was already shaking. His story is not unique. This is how most young barbers and stylists begin. They believe skill is enough, but they forget that business is war. Then there is the mobile hustler. Take Mary for example, a hair stylist in Yaba. She has her tools in a neat bag and moves from house to house whenever clients call her. Sometimes customers come to her small apartment to ...
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How to Turn Your POS Table Into a Trusted Brand That Brings Daily Profit

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How to Turn Your POS Table Into a Trusted Brand That Brings Daily Profit Let’s be real. Most POS agents in Nigeria are hustling. You set up your table, pray for network, and hope customers show up. But if you’re only thinking about today’s cash, you’re missing the bigger picture. You’re not just running a POS table—you’re running a brand. And if you want people to trust you, come back, and refer others, you need more than a machine. You need smart marketing, clear advertising, strong branding, and customer service that makes people say, “That guy knows what he’s doing.” Here’s how to do it. 1. Marketing: Make People Know You Exist Marketing isn’t about spending big money. It’s about being visible. Put a bold sign near your table. Use WhatsApp status to show what you offer—withdrawals, airtime, bill payments. Tell your church members, your neighbours, your barber. If people don’t know you’re there, they won’t come. Simple. 2. Advertising: Make People Want to Come Don’t just say “POS Ava...
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How to Track a Phone Number in Nigeria Without Stress or Wahala

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How to Track a Phone Number in Nigeria Without Stress or Wahala You know that moment when someone says, “I go reach your side soon,” and two hours later, you’re still waiting? Or when your younger brother borrows your phone and disappears into thin air? That’s when you wish you could just paste their number and see where they are. But how? Let me gist you. Last December, Uncle Tunde’s teenage daughter didn’t come home after school. Her phone was ringing but nobody was picking. Panic started. He called her friends. Nothing. Then someone told him about a simple app that could show her location. He tried it. Within minutes, he saw she was at her friend’s house watching movies. No drama. No police. Just peace of mind. If you’re in Nigeria and you want to track a phone number legally and without headache, here’s how to do it like a pro—even if you’re just starting out. 1. Google Find My Device (for Android phones) If the phone is linked to a Google account, you can find it easily. Just go t...
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How to Choose the Right Content Creator for Your Brand. (Why That Viral Video Did Not Sell One Bottle of Drink)

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How to Choose the Right Content Creator for Your Brand. (Why That Viral Video Did Not Sell One Bottle of Drink) You know how Nigerians love to chase trends. One day everybody is doing the Zanku dance, next week we have moved to something else. Same thing happens with brand marketing in this our country. Let me tell you what happened to one small drink company in Lagos in 2017. These people had good product oh. The drink was sweet, the price was fair, and they even used local ingredients. But nobody knew them from Adam. Their Instagram page was as dry as harmattan season. So they had a meeting. Should we pay one popular comedian to advertise for us one time, or should we find someone to represent our brand long term? They chose the comedian. The guy did his thing. He made one funny skit with their drink. Lagosians shared it like fire. The video got thousands of views, people were commenting left and right, their website traffic went up like rocket. The brand people were feeling like the...
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