Best Advertising Copywriter

Let me explain what marketing angle means and how you can find it for any business. Let me show you three stories first. Story 1: PureVita Carrot Juice. First angle I used: "100% natural carrot juice, no sugar added." It is true, but nobody cared. It sounded like every other healthy drink. Second angle: "The drink for people who press phone all day and have tired eyes." Same juice, but this time I spoke to a specific pain. Phone users bought it because I mentioned their pain. That was the angle that sold. Story 2: A midwife page. First angle: "Come for antenatal class." Nobody came. Second angle: "How to stop your mother-in-law from putting toothpaste on your baby's cord." Same class, but different pain. Mothers came because I solved a real family pressure. Story 3: A bag vendor. First angle: "Quality leather bags for sale." No sales. Second angle: "The bag that can carry your laptop, baby wipes, and still make you look like a ...

Ember months are September, October, November and December. These 4 months are the most important time for poultry business in Nigeria. More than 70 percent of yearly sales happen in these months. This is because of school resumption, Christmas, New Year and many family celebrations. But many poultry farmers make a mistake. They use only 1 message from September to December. They keep saying buy chicken from me. When everybody says the same thing, customers will not choose you. To sell more, you need different marketing angles. A marketing angle is just the reason you give customers to buy at a particular time. The chicken is the same, but the reason changes. Below are 7 angles you can use from September to January. 1. September: Early bird lock price In September, chicken is still cheap and easy to find. By December, price will go up and big sizes will be scarce. So September should be for early booking. The message is buy your December chicken now before price goes up. Pay small depo...

It was that popular model wey everybody dey hype. I didn’t check reviews. I didn’t test camera. I didn’t even ask questions. I just saw the crowd and followed. First day, it was fine. Second day, the battery started acting like PHCN. Third day, the screen froze while I was trying to transfer money. I nearly cried. That’s when I understood the bandwagon effect. It’s when we follow what others are doing — not because we’ve thought it through, but because we don’t want to be left out. We see people jumping into a trend, and we jump too. Whether it’s fashion, food, business, or even investment. Some people bought land in one area just because their friend said, “That place dey hot now.” No inspection. No documents. Just vibes. Now they’re still dragging fence with omo onile. We do it with clothes, phones, restaurants, even skincare. One person posts a cream, and suddenly, everybody wants to use it. Not because it works — but because they want to belong. That’s how we lose money. That’s how...

Many fish farmers have plenty of fish but they struggle to sell. The problem is not the fish. The problem is the marketing message. Most farmers keep posting fresh fish available. That message is too common. To sell in bulk and to sell fingerlings, you need different angles. For fishery, there are 2 different businesses. The first is table size fish for people who want to eat or resell. The second is fingerlings for people who want to start fish farming. The customers are not the same, so the angles must be different. For table size fish in bulk, there are 4 good angles for ember months. The first angle is for cold room owners and market resellers. Every December, fish becomes scarce and price goes up. The message is that smart cold rooms book their fish early. If they book 500 kilograms in October and lock the price, they can sell in December at a higher price and make good profit. This angle gives the farmer cash early and gives the reseller security. The second angle is for people d...

Sow Before You Reap — How to Create Demand Before Your App Is Ready There is one old truth: If you plant on the day you want to harvest, you have already failed. The same thing applies to apps. If you wait until launch day before you start looking for customers, you are not launching — you are gambling. And business is not for gambling. 1. Find the Problem First Before you build anything, look for real problems. Go where your future users are: WhatsApp groups Facebook groups Comment sections Online forums Don’t try to sell yet. Just watch and listen. Pay attention to: What people complain about often Questions nobody is answering Problems people joke about (but are actually serious) That repeated problem you keep seeing? That is your opportunity. You are not creating a need. You are finding a need that already exists. 2. Talk Like You’re Speaking to One Person Don’t try to talk to everybody. Instead, imagine one real person: A busy student A struggling business owner A tired worker Spe...

1. Set up a simple office You don’t need a fancy space. Just a clean, quiet place with a desk, chair, internet, and a whiteboard. That’s enough to start. What matters is structure, not size. 2. Hire for roles, not vibes Don’t just hire your cousin because he’s loyal. Hire people for clear roles: - Admin: handles calls, documents, follow-ups - Sales rep: handles leads and inspections - Content person: handles social media and WhatsApp Even if one person does two roles, define it clearly. 3. Share duties with systems Use a notebook, Google Sheets, or Trello to assign tasks. Don’t keep everything in your head. Let your team know what to do daily. That’s how you stop micromanaging. 4. Start content marketing — it’s free People don’t buy land from who they don’t know. If you’re not showing up online, you’re invisible. Start posting stories, tips, site updates, and client wins. That’s how trust grows. 5. Train your team on video content Video is the new land brochure. People want to see, not...

Here’s the bitter truth: they are not just selling products. They are selling emotions. And in Nigeria, emotions sell more than logic. If you want to attract bulk buyers in FMCG (that means fast-moving consumer goods like noodles, drinks, soap, toothpaste, etc.), you must speak to what they feel, not just what they need. Let me show you 5 emotional triggers that work especially well on Nigerians, backed by real data. 1. Community validation (Fear of being left out) Nigerians care deeply about what others are doing. A 2025 study showed that over 68% of Nigerian buyers are influenced by what their friends or fellow business people are buying. Use this in your advert: - “Over 200 retailers already restocked this product last week. Don’t be the last.” - “Join the top distributors in your area who are cashing out weekly.” 2. Fear of regret (Past pain) Many Nigerians have lost money before. They remember when they didn’t buy Indomie in bulk before price went up. Or when they igno...