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ALHAJI, YOUR REFINERY WILL MAKE MONEY FOR 100 YEARS. WHAT WILL CARRY YOUR NAME FOR 100 YEARS?

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Dear Alhaji Dangote, In 1977, a man in Kano built a house with mud. It collapsed in 10 years. In 1996, his son built with Dangote Cement. That house is still standing today. One built a shelter. One built a legacy. That is the difference between a toy and a legacy asset. And that is why I am writing you this letter. Let me show you two owners. Roman bought Chelsea as a toy. He had fun. He won trophies. But when politics changed, he lost it in 72 hours. He had to sell with tears. A toy has no root. Sheikh Mansour bought Manchester City as a legacy asset. He built an academy, a stadium, a group of 13 clubs. Today his family owns an institution that will outlive him by 200 years. Both men are billionaires. Only one built something history will remember. Right now, you have a once-in-a-lifetime chance to buy the biggest legacy asset in sports. Manchester United. This is not football. This is business. Here is why it fits only you: 1. IT IS A 147-YEAR-OLD ASSET THAT REFUSES TO DIE. It survi...
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I Spent $500 On Twitter Ads For My Crypto Project. Everyone Clicked. Nobody Minted.

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We had 1,200 clicks from Twitter. The website looked good. But the wallet did not connect. That day I learned clicks are not users. Let me explain what addressable.io does and why many Web3 teams now use it. Let me start with 3 stories. Story 1: A DeFi founder I know ran ads on X. He targeted crypto interests. He got clicks. He spent $2,000. But when he checked his dashboard, he could not answer one simple question. Which click brought the wallet that staked $5,000? He did not know. So he kept spending blindly. Story 2: A GameFi team did an airdrop. 10,000 wallets joined. They were happy. But after two weeks, 8,000 disappeared. They were airdrop hunters. Not real players. The team had no way to know who was real and who was just farming rewards. Story 3: My friend launched an NFT collection. He wanted to target people who hold good NFTs, not just anyone who likes NFT on Twitter. But Twitter ads only let him target interests and age. He could not target wallet behavior. So his ad reach...
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Why That Lady Paid 80k For A Bag She Saw For 25k In Another Shop

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She knew it was expensive. She still bought it. Not because of the bag, but because of who the bag made her become. Let me explain what identity marketing is and how you can use it for any business. Let me start with three stories. Story 1: My PureVita customer. Two people asked about the same carrot juice. One asked, "How much?" One asked, "Does it really help with glowing skin?" I answered both. The first one did not buy. The second one bought three bottles. Why? The second person did not want juice. She wanted to be the woman who has natural glowing skin without bleaching. The juice was just a tool to become that woman. Story 2: Why iPhones sell in Nigeria. Tecno has better battery. Samsung has better zoom. But many young people will save for months to buy iPhone. They are not buying phone. They are buying the identity of "I have arrived. I am not a small boy." Story 3: Why a nurse will pay for my antenatal class. She already knows how to push and breat...
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I posted the same carrot juice for 7 days. Nobody bought it. On the 8th day, I changed only one line and sold 12 bottles in one day.Same juice. Same bottle. Same price.What changed? The marketing angle.

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Let me explain what marketing angle means and how you can find it for any business. Let me show you three stories first. Story 1: PureVita Carrot Juice. First angle I used: "100% natural carrot juice, no sugar added." It is true, but nobody cared. It sounded like every other healthy drink. Second angle: "The drink for people who press phone all day and have tired eyes." Same juice, but this time I spoke to a specific pain. Phone users bought it because I mentioned their pain. That was the angle that sold. Story 2: A midwife page. First angle: "Come for antenatal class." Nobody came. Second angle: "How to stop your mother-in-law from putting toothpaste on your baby's cord." Same class, but different pain. Mothers came because I solved a real family pressure. Story 3: A bag vendor. First angle: "Quality leather bags for sale." No sales. Second angle: "The bag that can carry your laptop, baby wipes, and still make you look like a ...
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Marketing ideas for poultry business in ember months: How to sell the same chicken 7 times

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Ember months are September, October, November and December. These 4 months are the most important time for poultry business in Nigeria. More than 70 percent of yearly sales happen in these months. This is because of school resumption, Christmas, New Year and many family celebrations. But many poultry farmers make a mistake. They use only 1 message from September to December. They keep saying buy chicken from me. When everybody says the same thing, customers will not choose you. To sell more, you need different marketing angles. A marketing angle is just the reason you give customers to buy at a particular time. The chicken is the same, but the reason changes. Below are 7 angles you can use from September to January. 1. September: Early bird lock price In September, chicken is still cheap and easy to find. By December, price will go up and big sizes will be scarce. So September should be for early booking. The message is buy your December chicken now before price goes up. Pay small depo...
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I once bought a phone just because everybody on my street had it — and I regretted it the same week.

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It was that popular model wey everybody dey hype. I didn’t check reviews. I didn’t test camera. I didn’t even ask questions. I just saw the crowd and followed. First day, it was fine. Second day, the battery started acting like PHCN. Third day, the screen froze while I was trying to transfer money. I nearly cried. That’s when I understood the bandwagon effect. It’s when we follow what others are doing — not because we’ve thought it through, but because we don’t want to be left out. We see people jumping into a trend, and we jump too. Whether it’s fashion, food, business, or even investment. Some people bought land in one area just because their friend said, “That place dey hot now.” No inspection. No documents. Just vibes. Now they’re still dragging fence with omo onile. We do it with clothes, phones, restaurants, even skincare. One person posts a cream, and suddenly, everybody wants to use it. Not because it works — but because they want to belong. That’s how we lose money. That’s how...
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Marketing ideas you can use to sell your fishing business this ember month

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Many fish farmers have plenty of fish but they struggle to sell. The problem is not the fish. The problem is the marketing message. Most farmers keep posting fresh fish available. That message is too common. To sell in bulk and to sell fingerlings, you need different angles. For fishery, there are 2 different businesses. The first is table size fish for people who want to eat or resell. The second is fingerlings for people who want to start fish farming. The customers are not the same, so the angles must be different. For table size fish in bulk, there are 4 good angles for ember months. The first angle is for cold room owners and market resellers. Every December, fish becomes scarce and price goes up. The message is that smart cold rooms book their fish early. If they book 500 kilograms in October and lock the price, they can sell in December at a higher price and make good profit. This angle gives the farmer cash early and gives the reseller security. The second angle is for people d...
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