Your Advert is Not Bringing Customers? This is How I Fixed Mine

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Your Advert is Not Bringing Customers? This is How I Fixed Mine

Last month, Mama Sidi spent 50,000 naira on Facebook ads for her ankara business. Zero sales. Today, she makes 10 sales daily from the same budget. Let me show you what she changed.

You know that feeling when you post your product online, boost it with your hard-earned money, but nobody is buying? It's like cooking party jollof rice and nobody shows up to eat. Your heart just breaks small small.

Let me tell you what happened to three Nigerian business owners like you.

First, there was Emeka who sells phone accessories in Computer Village. He was posting pictures of phone cases with prices. Nothing was happening. Then one day, he posted a video of a phone falling from upstairs with his case on it. The phone survived. That week, he sold 200 cases.

Then we have Funke who makes organic soap in Ibadan. She was writing long stories about ingredients nobody understands. Sales were dead. She changed and started posting before and after pictures of her customers' skin. Now she can't produce enough soap for her customers.

And Mama Sidi I mentioned? She was advertising ankara materials by just showing the fabric. But when she started showing real women wearing the styles to church, weddings, and parties, everything changed.

You see the pattern? Let me break it down for you.

When your advert is not working, the first thing is to check if you're showing what your product does for people, not just what it is. People don't buy phone cases. They buy protection for their expensive phones. They don't buy soap. They buy smooth skin that makes them feel confident. They don't buy ankara. They buy that look that makes them stand out at owambe.

The second thing is your words. Are you talking like a professor or like a friend? Your customer is not looking for big grammar. When someone has problem with their skin, they don't want to hear "dermatologically tested with hydrating properties." They want to hear "this soap go make your skin soft like baby own."

Third thing, check who you're talking to. Maybe you're showing baby clothes to university students or selling costly perfume in areas where people are managing. It's like selling ice blocks in December harmattan. Wrong audience, wrong time.

The fourth thing is trust. People are afraid of "what I ordered versus what I got." Show real pictures. Show real customers. Let people see others buying and enjoying your product. When Nigerians see their neighbor using something and it's working, they want it too.

Now, what about the price? Sometimes your advert is perfect but the price is scaring people. Try this: instead of reducing your price, add small bonuses. Buy one get free delivery. First 10 customers get free gift. People love feeling like they're getting extra value.

Let me tell you what to do today. Look at your advert that's not working. Ask yourself: Can my customer see themselves using this product? Am I speaking their language? Am I reaching the right people? Have I shown them why they should trust me?

The truth is, your product is good. You just need to show it in a way that touches people's hearts, not just their eyes. Your customers are out there looking for exactly what you're selling. They just need to understand that you have the solution to their problem.

Remember Mama Sidi? Today she has customers from Lagos to Kano. Not because she changed her product, but because she changed how she showed it. Your own breakthrough is just one good advert away.

Don't give up. Adjust your strategy. Your customers are waiting for you.


—Jbm Sopuruchukwu.

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