When a Nigerian says "I go think about it," what they really mean is:

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When a Nigerian says "I go think about it," what they really mean is:

"I don't see the value clearly"
"I don't trust you completely"
"I'm scared of making a mistake"
"I don't have the money right now"
"I need to discuss with my spouse"

But they will never tell you the real reason. So they hide behind "I go think about it."

Smart salespeople know this. They don't fight the objection. They prevent it from happening in the first place.

Here's how:

First, stop talking about features. Start talking about problems. Before you even mention your product, make sure your customer admits they have a problem that needs solving. If they don't see the problem, they won't buy the solution.

Second, use the "what happens if" technique. Ask them: "What happens if you don't solve this problem in the next six months?" Make them feel the pain of not taking action.

Third, create urgency that makes sense. Don't lie about fake limited quantities. Instead, help them understand why waiting will cost them more. "The longer you wait to fix your generator, the more you'll spend on fuel for your neighbour's generator."

Fourth, handle money objections before they bring them up. Say something like: "I know this investment might seem like a lot right now, but let me show you how much you're already spending on this problem without realizing it."

Fifth, give them permission to say no. This sounds crazy but it works. Say: "Look, if this is not for you, that's perfectly fine. I just want to make sure you have all the information to make the right decision for your situation."

But the most powerful technique is this: when they say "I go think about it," don't argue. Instead, ask: "That's fair. What specifically do you want to think about? Is it the price, the timing, or you need to discuss with someone?"

This forces them to tell you the real objection. And once you know the real objection, you can address it properly.

Remember, people buy emotionally and justify logically. If you haven't made them feel something, all your logical explanations are useless.

The goal is not to convince them to buy. The goal is to help them convince themselves.

When you do this right, instead of "I go think about it," they'll say "How do we get started?"


—Jbm Sopuruchukwu 
Advertising Copywriter | I make adverts that make you spend less and gain more.

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