How to Make ₦100 Million from the Sanitary Pad Business in Nigeria. Strategic insights for business owners, NGOs, and health workers

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How to Make ₦100 Million from the Sanitary Pad Business in Nigeria
Strategic insights for business owners, NGOs, and health workers

Why This Business Matters
Nigeria has more than 100 million women and girls. Many of them do not have easy access to sanitary pads. Starting a sanitary pad business is not just about making money. It is also about helping people live better lives. With the right plan, you can build a business that supports women and earns good income.

Market Overview
- The sanitary pad market in Nigeria is growing fast. Experts say it will grow by 8 percent every year from 2025 to 2031.
- More people are learning about menstrual health and want better products.
- Popular brands include:
  - Pad-Up Creations – reusable pads: https://padupcreations.com/

How to Distribute Pads
1. Retail Stores
   - Sell in pharmacies, supermarkets, and open markets.
   - Problem: supply can be slow, especially in villages.

2. Direct to Customers
   - Use WhatsApp, Instagram, and Facebook to sell.
   - Offer monthly delivery or subscription plans.

3. Work with NGOs and Schools
   - Partner with schools, clinics, and charities.
   - Give pads along with menstrual health education.

4. Online Stores
   - Sell on Jumia: https://www.jumia.com.ng/ and Konga: https://www.konga.com/
   - Delivery can be hard in remote areas.

Urban vs Rural Areas
- Big cities like Lagos, Abuja, and Port Harcourt have many brands.
- Rural areas have fewer options and many girls cannot afford pads.
- The best solution is to offer cheap pads and teach girls about menstrual health.

Business Ideas
- Make low-cost pads for families with small income.
- Sell reusable pads to people who care about the environment.
- Teach girls and women about menstrual health while selling pads.

How to Market Your Business
- Work with health influencers and local celebrities.
- Visit schools, churches, and women’s groups.
- Run ads on Facebook and Instagram for women aged 13 to 35.

Challenges You May Face
- Most raw materials are imported, which can be expensive.
- Government rules can slow down your business.
- Many people still feel shy talking about menstruation.

What the Future Looks Like
This business has a bright future. If you focus on local production, smart delivery, and education, you can grow fast. You can help thousands of women and still make ₦100 million or more.

Speak to Her Needs
Women are not just buying pads. They are buying comfort, confidence, and peace of mind. Use words that show you care. Let them know they are important and supported.

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