Last year, I nearly gave up on my business. I had spent money I didn’t have—paid a photographer, bought ring lights, even hired someone to manage my page. My captions were clean. My hashtags were trending. I posted every single day. But guess what? I made just ₦32,000 that month. I cried. I felt like a failure. I thought maybe business wasn’t for me....👇

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Last year, I nearly gave up on my business.

I had spent money I didn’t have—paid a photographer, bought ring lights, even hired someone to manage my page. My captions were clean. My hashtags were trending. I posted every single day. But guess what? I made just ₦32,000 that month. I cried. I felt like a failure. I thought maybe business wasn’t for me.

Then something happened.

I stumbled on two hair sellers in Abuja. Same supplier. Same street. Same prices. But one made ₦47K. The other made ₦340K. I followed both for two weeks. What I saw changed everything.

Seller A had the perfect page. Bright photos. Neat layout. Captions like “Best hair products in town” and “DM to order.” 850 followers. 5 likes. No comments. No gist.

Seller B? Same products. Same quality. But her captions hit different.

“This hair isn’t stubborn. It’s just tired of chemicals. Let it breathe.”

“Stop fighting your hair. Start loving it.”

820 followers. 50 likes. Real comments. Women sharing how the product gave them confidence again.

Seller A posted 23 times that month. Seller B posted 18.

Seller A used proper hashtags. Seller B used proper words.

That was when it clicked.

Most Nigerian women are tired. Tired of relaxers. Tired of breakage. Tired of trying product after product. They don’t want just another bottle. They want hope. Healing. Beauty. Confidence.

Seller A was selling hair cream. Seller B was selling hair freedom.

That ₦293K difference? It wasn’t packaging. It wasn’t price. It wasn’t even consistency.

It was the message.

People don’t buy what you sell. They buy how it makes them feel.

So if you’re posting every day and still not making sales, maybe it’s time to stop listing and start connecting.

Speak to the pain. Speak to the dream. Speak to the woman behind the screen.

Let your words do the selling.

I learned the hard way. You don’t have to.

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