She has no logo. No website. No business plan. So why do customers queue for her every day?

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She has no logo. No website. No business plan. So why do customers queue for her every day?

Let me show you something.

You see that guy in Lekki with the clean website, branded shirts, and five business cards? He’s still begging people to “try his product.”
Meanwhile, the woman selling food by the roadside in Ajah has no logo, no website, but every day, people queue to buy from her. Why? Because she found where the money is flowing—and she positioned herself there.

This is what many entrepreneurs miss.

They say, “I want everything to be perfect before I launch.”
They spend months designing logos, picking brand colours, registering three companies, and building websites.
But when you ask them, “How many people have paid you?”
They go quiet.

Let me tell you the truth.
If nobody is paying you, you don’t have a business. You have a hobby.

Cashflow is what proves your idea works.
Not your branding. Not your pitch deck.
Money is the only real feedback.

You don’t build a mansion before you win your first battle.
You start with a tent. You fight small. You fight smart.
Then when you win, you build the empire.

Most of us grew up in places where survival was the first business.
You didn’t wait for perfect conditions—you sold gala, you ran errands, you made it work.
That same mindset is what builds real businesses.

So before you start thinking about your logo, ask yourself:
Where is the money?
Who is spending it?
And how can I position myself to collect it consistently?

Because the market doesn’t care about your branding.
It cares about your value.

Start scrappy.
Start lean.
Start now.


Jbm Sopuruchukwu — The Copywriter focused on multiplying Nigerian business revenue. WhatsApp: +2347069275374

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