Two fashion brands in Abuja. Same followers. Same products. Same effort. One makes ₦30,000 monthly. The other makes ₦300,000.

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Two fashion brands in Abuja. Same followers. Same products. Same effort. One makes ₦30,000 monthly. The other makes ₦300,000.

I studied both for 30 days. What I found will change how you think about selling.

Brand A posts beautiful outfit pictures. Clean feed. Nice lighting. Captions like “New arrival” and “Available in all sizes.”
Brand B posts the same kind of pictures. Same quality. Same styling. But their captions say things like:
“This dress doesn’t just fit your body—it fits your mood.”
“For the woman who walks into rooms and changes the energy.”

Now pause and think. Which one would you buy from?

Brand B understands something Brand A doesn’t: people don’t buy clothes. They buy how they want to feel.
They buy confidence.
They buy identity.
They buy the version of themselves they dream about.

Let me show you what I mean.

You’re scrolling through Instagram. You see a dress. It’s nice. But the caption says “New arrival.” You scroll past.
Then you see another dress. Same style. But the caption says “For the woman who wants to be remembered.”
You stop. You imagine yourself wearing it. You feel something.

That’s the power of messaging.

Most business owners think posting more will bring sales. But it’s not about posting more. It’s about saying the right thing.
It’s about knowing what your customer is thinking before they click.
It’s about writing words that make them feel seen.

So if you’re selling fashion, skincare, food, or anything at all—ask yourself:
Are you selling the product?
Or are you selling the feeling?

Because the feeling is what makes people buy.


"Jbm Sopuruchukwu — I grow Nigerian businesses from scratch. Latest result for a Spice company: ₦4M to more than ₦6.5M monthly (+ Facebook monetization) in 87 days. WhatsApp: +2347069275374

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